Privacy Policy

Protecting your privacy is a priority for us, which is why we’ve formulated this privacy policy to provide you with insights into how we handle your personal information. This Privacy Policy is applicable unless otherwise specified when we engage with you via our online services, encompassing our websites, applications, contact forms, email communications, and any other services that reference this Privacy Policy. If you’re located in the United States and have submitted an application through the JourneyApproved website, please be aware that the FCRA Consumer Notice also pertains to your situation.

Who Are We?

Our websites and all their respective pages, including the website through which you accessed this Privacy Policy (collectively referred to as the “Web Sites” or “Sites,” with each individual site termed a “Web Site” or “Site”), are operated by Journey Auto Group and/or one or more of its affiliates and/or agents (“Journey Auto Group” or “we” or “our”).

Journey Auto Group manages a variety of Web Sites designed to advertise, promote, and provide services to the public, including JourneyApproved. This Privacy Policy, along with the practices for handling personal information outlined below, is applicable to all our Web Sites. It governs the collection, utilization, and disclosure of your personal information by us across all our Web Sites, including the one you accessed for this Privacy Policy.

We may need to revise this Privacy Policy to align with new regulations, emerging technologies, or changes in our methods of collecting, using, or sharing your personal information. Such revisions are carried out at our sole discretion, and we retain the right to amend this Privacy Policy at any time. Typically, the version of the privacy policy in effect at the time you submitted your personal information to us will govern that information, unless you provide consent to the new privacy policy. The date of the most recent revisions will be displayed at the top of this page.

If you do not concur with this Privacy Policy, we kindly request that you refrain from using or accessing any of our Web Sites. Furthermore, if you do not agree with any future alterations to this Privacy Policy that we may introduce, you must cease using our Web Sites and the services they offer.

What is Personal Information?

Personal information encompasses data that can directly or indirectly identify, relate to, describe, or reasonably be associated with an individual or household. Information ceases to be considered personal when it has been de-identified to the extent that it can no longer reasonably identify, relate to, describe, be associated with, or be linked, either directly or indirectly, to a specific consumer. Examples of potential personal information include your name, email address, and IP address. The classification of information collected through “cookies” as personal or non-personal depends on the applicable laws in your jurisdiction and the nature of the cookie. For comprehensive details about our utilization of cookies and similar technology, please refer to our Cookie Policy below.

What Personal Data Do We Collect?

We gather and securely store personal information directly from you when you engage with us or submit personal details. This includes interactions through our Web Sites, telephone communications, email correspondence, application forms on our Web Sites, social media channels, and when you provide personal information via the “Contact” or “Contact Us” forms on our Web Sites. The categories of personal information we collect during online or offline interactions may include the following:

  • Identification data such as your name, address, and gender.
  • Contact details including email address, phone number, and mailing address.
  • When account features are available on a Web Site, information provided for account creation, including username, password, contact information, and preferences.
  • If you send an email or use a contact form on our Web Sites, we may collect your name, contact information, and details of your inquiry for response purposes.
  • When you submit an application form related to our services through our Web Sites, we may collect contact details (name and address), credit information (actual or approximate credit score and necessary information to generate a credit report), income and salary details, home ownership and payment information, employer information (name and job title), age, date of birth, financial data, and other necessary information. Subsequently, Dealer Media, car dealerships, and other entities may conduct independent searches related to your Personal Information.
  • Contact and address information linked to your social media accounts, including web addresses, profiles, and associated details.
  • Information from your credit application that a dealership or third party may forward to us.
  • Information submitted to us directly via email or other communication methods, encompassing general inquiries, media inquiries, and customer support.
  • Information provided when applying for a job with us, comprising name, email address, and resume details.

As part of delivering our services, we may collect your social security number to verify your identity and connect you with local dealerships. Where account functionality is available, we may also collect your account username and password to facilitate access to specific parts of our services. It’s important to note that both types of information may be regarded as sensitive under certain laws. We do not engage in the “selling” or “sharing” of your sensitive personal information as defined by Cal. Civ. Code 1798.100 et seq.

In addition to the information you provide, we may also obtain your personal information from various sources, including:

  • Our partners, affiliates, and automatic collection through our Web Sites and emails.
  • Service providers who assist us in various aspects of our services or manage your personal information on our behalf, as outlined in this Privacy Policy.
  • Your computer or device, from which we may derive location-related information.
  • Internet activity and electronic data, such as your IP address, device ID, and data collected from cookies and similar technology when you open our emails and visit our Web Sites (for more details on cookies, their usage, and your choices, please refer to our Cookie Policy below)

How We Utilize Personal Information?

We employ the aforementioned categories of personal information to facilitate our core business functions and serve our customers, particularly for the following purposes:

  • Addressing your inquiries, whether initiated via email, our contact form(s) on our Web Sites, or through application forms on our Web Sites, as well as when you share personal information via the “Contact” or “Contact Us” form on one or more of our Web Sites.
  • Customizing your experience on one or more of our Web Sites.
  • Overseeing and administering our Web Sites.
  • Enhancing our services.
  • Informing you about changes to our legal terms, business practices, or updates to this Privacy Policy.
  • Following up with you after you’ve submitted an inquiry.
  • When account functionality is available on a Web Site, establishing, administering, and managing your account, including your preferences on our Web Site(s).
  • Presenting advertisements related to products and services that align with your interests, on one or more of our Web Sites, in email communications for which you’ve provided consent, and/or on social media platforms.
  • Tailoring the Web Site version displayed to you and indicating locations where our products or services can be obtained nearby.
  • Monitoring and utilizing your personal information to meet our legal obligations, safeguard the security of our employees and customers, and protect against fraud.
  • Employing and disclosing your contact and personal information to our affiliates and advertising partners for cross-promotional advertising and lookalike ad targeting, which includes developing advertising profiles and look-alike audience profiles.

If you are in the United States and have submitted an application through the JourneyApproved Web Site, the FCRA Consumer Notice is also applicable to you. In the event you submit an application form in connection with our services through one of our Web Sites, we may utilize your relevant personal information to:

  • Obtain credit information pertinent to your application from sources deemed appropriate by Journey Auto Group.
  • Retrieve consumer credit reports from one or more credit reporting agencies as part of application administration.
  • Communicate with you via in-person meetings, telephone, mail, email, text messages, or various social media platforms.
  • Disclose information related to your application, including your personal information, to one or more entities or organizations, affiliates, credit reporting agencies, or wholesale lead providers. These parties may conduct independent searches utilizing the information provided in your application to facilitate its processing.
  • Collaborate with third parties to acquire or estimate your credit score or credit reports, process your application, and fulfill your request for our services. This includes determining suitable vehicle(s) or other product(s) for your needs and referring or transmitting your personal information to others, including wholesale lead providers or motor vehicle dealerships that may assist you in financing and acquiring a vehicle.

When you voluntarily submit an application to us, we utilize technology and the personal information you provide to establish an economic profile. This profile aids us in delivering our services to you effectively.

JourneyApproved may send you marketing and promotional emails. If you wish to stop receiving these communications, you have two options:

  • Utilize the unsubscribe link provided in the email you receive from us.
  • Contact us directly at:

How We Safeguard Personal Information?

We are committed to implementing reasonable safeguards to protect your personal information from accidental or unlawful destruction, unintended loss or alteration, unauthorized disclosure or access, and any other forms of unauthorized usage. Our aim is to ensure that the security measures we employ align with the risks associated with the nature and utilization of your personal information. To this end, we uphold internal governance policies designed to fortify information protection. These policies encompass Internal Privacy Policies, Written Information Security Protocols, Incident Response Plans, Data Subject Request Protocols, and Record Retention and Destruction Policies.

Nonetheless, it is important to note that we cannot provide an absolute guarantee that your personal information will be immune to theft, loss, alteration, misuse, or unauthorized access. Furthermore, we do not assert the absolute reasonableness, effectiveness, or appropriateness of the protective measures we employ.

If you suspect that the security of your personal information has been compromised, please promptly contact us at In instances where we are legally obligated to inform you of a breach involving your personal information, we will provide notification through electronic means, in writing, or via telephone, as allowed by applicable law.

Do We Share Your Personal Information With Others?

We may share your personal information with car dealers to facilitate your vehicle purchase. If you are in the United States and have submitted an application through the JourneyApproved Web Site, the FCRA Consumer Notice is also applicable to you.

Additionally, we may share personal information with service providers who collaborate with us in various capacities, including but not limited to providing technical support, conducting security and anti-fraud services, delivering our services where relevant, and managing communications and marketing initiatives on our behalf. These service providers encompass:

  • Credit Partners: These partners process your credit information for conducting credit assessments and providing one or more credit reports assessing your creditworthiness.
  • Marketing Partners: We may engage marketing partners to display advertisements, send promotional communications, and facilitate cross-promotional advertising within and between different entities within the Dealer Media Group of Companies. This may include the development of advertising profiles and look-alike audience profiles.
  • Recruitment Service Providers: These providers handle information submitted through third-party websites and the ‘Careers’ functionality.
  • IT Service Providers: Such as our web and data hosting providers.
  • Other Service Providers: Whom we may enlist to deliver services either directly to us or on our behalf.

These service providers may process your personal information as part of the services they provide to us. We take measures to ensure that our service providers handle your personal information in compliance with applicable privacy laws and regulations, utilize it solely in accordance with our contractual arrangements, and uphold its security. If you require more details about our service providers, including their identities, please reach out to us via email at

Sharing Your Personal Information

There may be instances where we need to share your personal information, as we deem necessary, to adhere to applicable laws or regulations, or in response to a subpoena, warrant, legal order, or to safeguard our rights or the rights of others.

Furthermore, we retain the right to transfer your personal information to a succeeding entity (or potential buyer) should we sell or transfer our business operations. This right is also reserved in the case of a merger, acquisition, bankruptcy, reorganization, or asset sale. Additionally, if we become subject to an insolvency proceeding, whether voluntary or involuntary, we or our appointed liquidator, administrator, receiver, or administrative receiver may sell, license, or otherwise dispose of such information as part of a transaction authorized by the court.

Please be aware that our Web Sites may contain links to other sites on the internet, owned and operated by third parties, including social media platforms (referred to as “External Sites”). While a third party may be affiliated with Journey Auto Group, we have no control over these External Sites. Each External Site maintains its own distinct privacy policies, data collection practices, and terms and conditions, all separate from Journey Auto Group. If you choose to click on these links, you will exit our Web Site, and the collection, use, and disclosure of your personal information will be subject to the privacy practices, terms of use, and other contractual documentation outlined on the respective External Sites. Journey Auto Group bears no responsibility or liability for these independent policies or actions and is not accountable for the privacy practices, terms and conditions, or content of such External Sites.

Additionally, beyond the disclosures mentioned above, we may share your personal information in other circumstances, but only with your consent.

Where Your Personal Information May Be Stored

Your personal information may be stored in various jurisdictions where we conduct our operations, which includes Canada  and the United States. When we share your personal information with our trusted partners, they may also store some of your personal information in their databases, which could be located in Canada, the United States, or other parts of the world.

Please be aware that when you transmit or send personal information to us, you are effectively transferring your personal information to us in Canada and/or the United States, as applicable. It’s important to note that data protection and privacy laws in these jurisdictions may not be as stringent as the laws of your home country.

How Long Do We Retain Personal Information?

We will retain your information for the duration necessary to provide you with our services, including those accessible through the relevant Web Site. This retention aligns with our legitimate business purposes and is essential to fulfill our legal obligations, resolve disputes, protect our legal rights, and enforce our agreements.

If you wish to request the deletion of personal information we hold about you or if you want to delete some or all of your personal information, including your account if applicable, you can contact us directly at For inquiries concerning your account on a specific Web Site, you can also get in touch with us using the contact information provided on the ‘Contact’ page of each respective Web Site.

Your Rights Regarding Personal Information

If you are in the United States and have submitted an application through the JourneyApproved Web Site, the FCRA Consumer Notice also applies to you and outlines your rights concerning personal information provided via an application.

Various laws grant you rights in relation to your personal information in our possession. These rights can differ depending on your location, but typically include:

  • Right to Confirmation: The right to confirm whether we collect, use, or disclose your personal information.
  • Right to Access: Access copies of your personal information that we collect, use, and disclose about you, provided such data remain available in our databases.
  • Right to Deletion: Request the deletion of your personal information in certain circumstances as provided by applicable law.

Depending on your location and subject to applicable law, you may possess additional rights regarding your personal information in our possession, including:

  • Right to Rectification: The right to request the correction of your personal information if it is incorrect, incomplete, invalid, or ambiguous.
  • Right to Be Forgotten: The right to request that we erase your personal information in specific circumstances as provided by applicable law.
  • Data Portability: The right to request that we transmit your personal information to another company, where technically feasible.
  • Right to Restrict Processing: The right to request that we limit the processing of your personal information in certain situations, such as when you challenge the accuracy of the personal information while we verify its accuracy.
  • Right to Object: The right to object to the processing of your personal information when it is processed based on legitimate business interests.
  • Right to Opt-Out of Targeted Advertising: The right to request that we no longer use your personal information for targeted advertising purposes.
  • Right to Revoke Consent: If we process your personal information based on consent, you may have the right to revoke that consent. Please note that revoking consent may affect our ability to provide you with certain services.

We do not discriminate against individuals who exercise their privacy rights under applicable law. Should you have any questions about your rights or wish to exercise any of them, please contact us at We will take reasonable steps to facilitate your access to your personal information, update or correct the personal information you have previously submitted, or otherwise honor your request.

As required by law, we will request proof of your identity and may verify it through a phone call or email. Depending on your request, we may ask for information such as your name, birthdate, or details from your application. You may also be required to provide a signed declaration confirming your identity. After receiving your request, we will make reasonable efforts to address it.

In some instances, you may designate an authorized agent to submit requests for privacy rights on your behalf. If you are an authorized agent submitting a request on someone’s behalf, you must provide a copy of a written and signed permission authorizing you to make such a request.

Should you request the transcription, reproduction, or transmission of your personal information, we may charge a reasonable fee to process your request, in accordance with applicable laws. In such cases, we will notify you of these charges before proceeding with your request. Additionally, in certain situations, your ability to access or control your personal information may be limited as required or permitted under applicable laws. If your request is declined, we will provide written notification outlining the reasons for our decision and information on how to appeal it.

California Residents

The table provided below outlines the categories of personal information we collect and disclose for business purposes. It is important to note that, beyond the recipients identified in this table, we may also disclose any of the personal information categories we collect to government entities as required by law or to prevent unlawful activities. We do not engage in the “sale” of your personal information. However, we may “share” Identifiers, Commercial Information, Internet or other electronic network activity, and Inferences with behavioral advertising networks. If you wish to obtain further details about the categories of personal information, if any, that we share with third parties or affiliates for their direct marketing purposes, you may request this information.

Categories of Personal Information

Disclosure for Business Purposes

Identifiers – This may encompass real names, aliases, postal addresses, unique personal identifiers, online identifiers, email addresses, account names, or similar identifying information.

  • Affiliates or subsidiaries
  • Business partners
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors and financial institutions
  • Professional services organizations, including auditors and law firms
  • Social networks

Commercial Information – This may encompass details about products or services purchased, obtained, or considered, or other information related to purchasing or consumption history or patterns.

  • Affiliates or subsidiaries
  • Business partners
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors and financial institutions
  • Professional services organizations, including auditors and law firms
  • Social networks

Internet or Other Electronic Network Activity Information – This may include information such as browsing history, search history, and data regarding an individual’s interaction with a website, application, or advertisement on the internet.

  • Affiliates or subsidiaries
  • Business partners
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors and financial institutions
  • Professional services organizations, including auditors and law firms
  • Social networks

Professional or Employment-Related Information

  • Affiliates or subsidiaries
  • Other Service Providers
  • Professional services organizations, including auditors and law firms

Inferences Drawn from the Above Information

  • Affiliates or subsidiaries
  • Business partners
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors and financial institutions
  • Professional services organizations, including auditors and law firms
  • Social networks

How to Contact Us For Questions, Concerns, OR Inquiries

Journey Auto Group values your feedback on this Privacy Policy. If you require additional information regarding this Privacy Policy or Dealer Media’s organizational privacy policies, if you believe that Dealer Media has not complied with the provisions of this Privacy Policy, or if you need access to this privacy policy in an alternative format due to a disability, please feel free to contact us via email at Our privacy officer will promptly respond to your inquiries.

Cookie Policy

What are Cookies?

Cookies are alphanumeric identifiers or small data text files transmitted from a server during a browsing session. These cookies consist of small pieces of information that are placed on your computer when you visit specific websites. When we mention “cookies,” we are also referring to other technologies with similar purposes, such as tags, pixels, and identifiers. You have the option to set your cookie preferences upon visiting each of our websites, and you can adjust these preferences at any time by modifying the relevant settings in your browser that pertain to our website. To learn more about the use of cookies, please visit

Why Do We Use Cookies?

Journey Auto Group utilizes cookies for the following purposes:

  • Enhancing Your Web Experience: We use cookies to improve your browsing experience on our websites.
  • Personalized Advertising: Cookies enable us to serve you with more personalized advertisements.
  • Remembering Your Preferences: Cookies can remember certain preferences or save your credentials for your future visits to our websites.
  • Analytics and Insight: Cookies help us analyze website traffic, understand your page and advertisement preferences, and gather insights into how you access our websites, including the devices you use.
  • Website Functionalities: Cookies are used to provide various functionalities and features on our websites.
  • Tracking Website Referrals: We can identify how visitors navigated to our websites, such as whether you arrived via an advertisement or another website.
  • Newsletter Tracking: If you subscribe to our mailing list or newsletter, cookies help us determine if you’ve opened our emails and accessed our websites from various devices. Clicking on an offer from our emails redirects you to the relevant website, allowing us to measure the effectiveness of our promotions and provide you with more tailored offers.

These cookies assist us in delivering a better and more personalized online experience.

Types of Cookies We Utilize

When you explore our websites, various types of cookies are stored in your device’s storage space. These cookies may either be placed by us or by third parties.

  1. First Party Cookies: These cookies are issued by our website domains and are exclusively set or accessed by us. They serve specific purposes related to our website, such as personalization.
  2. Third Party Cookies: Usually, third party cookies are introduced to a website through scripts or tags embedded in a web page. These scripts can enhance the functionality of our websites.

We employ several cookie categories, including:

  1. Strictly Necessary Cookies: These cookies are crucial for enabling you to navigate our websites and utilize their features.
  2. Performance Cookies: Performance cookies gather information about how visitors use a website, such as the most frequently visited pages and whether any error messages are encountered. Most performance cookies are persistent. For instance, we employ a cookie named “_ga” on many of our websites, allowing Google Analytics to generate aggregated statistical data on visitor interactions. To learn more about Google Analytics’ privacy practices and opt-out options, please visit the Google Analytics Security and Privacy Principles page at Google also provides a comprehensive privacy policy and instructions for opting out of Google Analytics at
  3. Functionality Cookies: These cookies enable specific functionalities that enhance your experience.
  4. Third Party and Personalization Cookies: These cookies are used to deliver advertisements tailored to your interests. For example, they can remember your website visits and share this data with third parties for personalized ad delivery purposes.

Cookie Duration On Devices

We employ both session cookies and persistent cookies, each explained below:

  1. Session Cookies: These files are temporarily placed on your device and are automatically removed once you close your browser. They are neither stored nor shared with third parties. We use session cookies to ensure a seamless and user-friendly experience. For instance, a session ID may be stored in a cookie, allowing us to maintain user preferences across page visits. The majority of our cookies fall under this category.
  2. Persistent Cookies: These cookies remain active on your device for varying durations, which can range from a few days to up to two years following your visit to our relevant website. For instance, a persistent cookie may be used to retain your language preference on our applicable website.

Access To Cookies By Third Parties

Journey Auto Group utilizes Google Analytics Demographics and Interest Reporting to conduct performance analytics on our websites. It’s important to note that we do not use these cookies or the information they track to individually track users. Instead, this service provides us with insights into overall website traffic, helping us enhance the user experience.

Additionally, we may employ interest-based advertising services, often referred to as “remarketing” or “retargeting,” through third-party vendors like Google and Facebook. These services enable us to display tailored offers on third-party websites and social media platforms that are visited by users of Journey Auto Group’s websites. You have the option to opt-out of Google’s cookie usage by visiting Google’s Ads Settings. Furthermore, you can opt out of cookies used by remarketing vendors by visiting the Network Advertising Initiative’s consumer opt-out page.

Advertising vendors, such as Google and Facebook, utilize cookies, pixels, or tokens – unique identifiers associated with a web browser on a specific computer. These identifiers are placed on the computer when it accesses Journey Auto Group’s websites and are used to display ads based on the computer’s past interactions with our websites.

Managing Cookie Preferences

Most browsers and devices offer tools that enable you to control cookies. You can choose to block them entirely, receive notifications when cookies are being used, and manage the cookies already stored on your device. These adjustments can typically be made through your browser settings. However, please be aware that if you block all cookies on one or more of our websites, you may not have access to all of the site’s functionalities. It’s important to note that we do not respond to “Do Not Track” signals.

If you wish to opt out of Google Analytics Demographics and Interest Reporting, you can achieve this by installing the Google Analytics Opt-out Browser Add-on, which is provided by Google.